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Brand Development
The Magic Monster brand is intended to be loud and extraordinary in order to communicate immediately that this is a place where thinking outside the box is the standard.
Since the aesthetic is so colorful and eye catching, the logo was strategically designed to be simple and complimentary, professional yet casual.
Consistency Across All Media
Illustrations, color and typography convey the personality of the MMC brand in from small to large format, and from digital to physical media.
Character Development
I created these characters with the idea that the monsters could be mystical, fierce, and funny all at once. They are mainly inspired by children's books and the personality of my dog.
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